About

become a shareholder → MI.com

Never interrupt compounding
PIRQUE is an American investment holding company founded in 2017.
Our corporate model gives us a structural advantage to invest straight from the balance sheet into any new ideas with a buy-and-hold approach. We have no restrictions.
For founders interested in learning about our startup investments → read ⦿ Note to Founders

Skin in the game
In 2020 we launched ⦿ Ahead Network our co-investment service for investors to access our startup deal flow. The skin in the game value proposition (PIRQUE always invests ≥10%), has allowed us to syndicate $7m from 200 clients ($b family offices, private CVC arms, individuals).

Intelligence unbundled
In 2024 we launched Pirque.com to monetize the in-house research that guides our investment conviction. Pirque.com leverages advanced technologies we built to collect/process/share our private intelligence, effectively unbundling access to intelligence from access to investments.

⚠ No Bullshit ⚠
We write here for ourselves, as a proof of work of our buy-side investment conviction building process.
To understand this process read our ⦿ Methodology and ⦿ Mental Models.
Publishing helps us think things through out loud. And make it auditable/transparent.
YES, the content of this website is what we use to make our investment decisions.
NO, we don’t provide advise about something in which we are not invested or not interested in investing.

Long-form only
We couldn’t care less if you don’t like our content or the style in which it is written.
The single most important client of this content is ourselves.
You will not find clickbait titles, and we have never received advertisement money in any form.
We do not interrupt our publishing process for “breaking news”, and we don’t care about the pace at which mediocre media outlets try to sell you ads.
We like long-form, disciplined, tedious, raw/unvarnished wording research. The closest to investigative journalism.

First duty
“Some people believe the possibility of giving offense, causing embarrassment, lowering self-esteem, reinforcing stereotypes, perpetuating prejudice, victimizing, marginalizing, or discriminating to be more important that stating the truth.
They are wrong. Your first duty is the truth.”
—The Economist Style Guide

The right to insult or to offend
“That’s the essence of my thesis: more speech.
If we want a robust society, we need more robust dialogue, and that must include the right to insult or to offend.”
—Rowan Atkinson

PIRQUE
Initially a desertic piece of land earmarked for the livestock of Chilean aristocracy. Until in 1834, entrepreneur Ramon Subercaseaux brought then-modern irrigation technologies. Pirque became a fertile ground for private enterprise and produced its first billion dollar company (Viña Concha y Toro).
We are borrowing its geographic name and its entrepreneurial history, as a narrative to invest in startups.